Full-Funnel Campaign Plan
A complete campaign for a sample business, from strategy to measurement.
- Google and Meta plans
- Content calendar
- GA4 measurement plan
Digital Marketing · Beginner
Digital Marketing
Plan and measure online marketing across search, social and email.
- SEO
- AI search
- Google Ads
- Meta Ads
- GA4
- Content marketing
About this course
Plan, run and measure digital campaigns across search, social and email, including how AI is changing content creation and how people find businesses online.
Who this is for
- Graduates from any background
- Business owners and freelancers
- Sales and content professionals moving into marketing
What you will be able to do
- Build a digital marketing strategy
- Improve search visibility, including in AI search
- Run Google and Meta ad campaigns
- Measure results with GA4
- Use AI for content while keeping it accurate and on-brand
Prerequisites: None.
8-week curriculum
- 8
- Learning units
- 40
- Topics covered
- 2
- Projects
- 8
- Tools
Week 1
Marketing Strategy
- Marketing funnel and customer journey
- Audience research and personas
- Positioning and messaging
- Website basics with WordPress
- Landing pages that convert
Assignment
Write a marketing plan for a sample business.
Week 2
SEO
- Keyword research and search intent
- On-page and technical SEO
- Core Web Vitals
- Link building
- Local SEO and Google Business Profile
Assignment
Audit a website and create an SEO plan.
Week 3
AI Search and Content Marketing
- How AI overviews and answer engines change search
- Content strategy
- Writing and editing with AI tools
- Checking accuracy and brand voice
- Video and short-form content
Assignment
Create a one-month content calendar.
Week 4
Google Ads
- Search campaigns
- Keywords, bidding and Quality Score
- Performance Max
- YouTube ads
- Conversion tracking
Assignment
Plan a search campaign with a sample budget.
Week 5
Social Media Marketing
- Platform strategy
- Meta Ads Manager
- LinkedIn marketing
- Audience targeting and retargeting
- Creative testing
Assignment
Build a paid social campaign plan.
Week 6
Email, WhatsApp and Automation
- Email marketing and automation
- WhatsApp Business and consent
- Lead generation
- CRM basics
- Consent and DPDP Act awareness
Assignment
Design an automated lead nurture journey.
Week 7
Analytics and Optimization
- Google Analytics 4
- Google Tag Manager
- Looker Studio dashboards
- A/B testing
- ROAS and customer acquisition cost
Assignment
Build a marketing performance dashboard.
Week 8
Capstone and Interview Preparation
- Full-funnel campaign capstone
- Portfolio
- Interview questions
- Google Skillshop certification direction
- Resume review
Assignment
Present your campaign and complete a mock interview.
Keep the full curriculum with you
Verify your email and download this course as a PDF.
Projects you will build
SEO and AI Search Audit
An audit of a real website, with prioritized fixes.
- Technical and on-page review
- Keyword strategy
- AI search visibility
These are training projects. Please describe them honestly as training work on your resume and in interviews.
Tools and technologies
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Search Console
- Looker Studio
- WordPress
- Canva
Career support
- Resume tailored to your target role
- LinkedIn, Naukri and Indeed profile guidance
- Technical and HR mock interviews, with feedback
- Help explaining your projects clearly
MYP does not guarantee a job or interviews.
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₹30,000